Agenda

Tuesday, February 7

6:00 – 8:00 p.m.

Welcome Reception for Early Arrivals, Hosted by Infillion

Join us in the heart of Old San Juan for a kickoff party during Beet Retreat. We’ll be hosting you for cocktails and light bites in a one of a kind 18th century home that has been designated as an UNESCO world heritage site.
Transportation will be provided from the Condado Vanderbilt Hotel. We will depart at 5:30 pm AST from the hotel lobby entrance.

Wednesday, February 8

9:00 a.m. – 3:00 p.m.

Personal time and guided experiences, including the First Annual Beet Retreat Golf Outing at the Bahia Beach Golf Resort, a tour of Old San Juan, a visit to the Boys & Girls Clubs of Puerto Rico, Sunrise Yoga, and a great wake up run on Thursday morning with Dave Morgan!  

Please visit here to sign up.

12:00 – 4:00 p.m.

Event Registration

Pick up your event credentials and materials after you have checked-in to the hotel.

Location: Patio del Fauno Foyer

3:00 – 4:00 p.m.

Welcoming Reception

Location: Patio del Fauno Foyer

4:00 – 4:10 p.m.

Welcome to the Beet Retreat – Opening Remarks

Andy Plesser, Beet.TV
Jon Watts, Beet.TV

Location: Patio del Fauno

4:10 – 5:00 p.m.

The Grand Opening Plenary: Fast Forward Three Years – The Market in 2026

Panel:
Radha Subramanyam, CBS
Lisa Giacosa, Spark Foundry
Kevin Arrix, DISH Media
Field Garthwaite, IRIS.TV
Moderated by Jon Watts
Location: Patio del Fauno

5:00 – 6:00 p.m.

The Big Beet Debate: Are We On Track to Unlock the Full Advertising Potential of the Streaming Revolution?

Panel:
Mike Fisher, GroupM
Lynette Kaylor, FuboTV
Adam Gaynor, Gamut
Tyler Fitch, Tubi
Colleen Fahey Rush, Paramount
Moderated by Jon Watts
Location: Patio del Fauno

6:00 – 9:00 p.m.

Opening Reception & Dinner

Location: Tacos & Tequila Restaurant

Thursday, February 9

7:00 a.m.

Morning Activities

Sunrise Yoga

7:30 – 9:00 a.m. 

Breakfast Buffet

Location: 1919 Restaurant

9:00 – 10:00 a.m. 

Smart TVs: Building a Collaborative Ecosystem

Fireside Chat: Sean Buckley, Magnite
In conversation with Jon Watts

Agency Perspective: Georgina Thomson, OMD
In conversation with Joanna O’Connell

Panel:
Evan Adlman, AMC
Miles Fisher, Roku
Tony Marlow, LG Ads
Sam Khoury, T-Mobile Advertising Solutions
Sean Buckley, Magnite
Moderated by Joanna O’Connell
Location: Patio del Fauno

10:00 – 10:15 a.m. 

Break

Location: Patio del Fauno Foyer

10:15 – 11:15 a.m. 

Where Next for AdTech: Does Everything Really Have to Be This Complicated?

Fireside Chat: Craig Berlingo, Madhive
In conversation with Tameka Kee 

Agency Perspective: Sam Bloom, Camelot Strategic Marketing & Media
In conversation with Tameka Kee

Panel:
Noah Levine, Warner Bros. Discovery
Darren Sherriff, Fox Corporation
Dominick Vangeli, NBCUniversal
Lauri Baker, Infillion
Moderated by Justin Lebbon
Location: Patio del Fauno

11:15 a.m. – 12:30 p.m. 

New Frontiers for Measurement – Addressable, Streaming, Local and Programmatic.

Fireside Chat: Mark Grether, Uber Advertising
In conversation with Joanna O’Connell

Agency Perspective: Celeste Castle, Dentsu
In conversation with Joanna O’Connell

Panel:
Jessica Hogue, Innovid
Kris Magel, Samba TV
Damian Garbaccio, Affinity Solutions 
Larry Allen, Comcast Advertising
Kristin Wnuk, Madhive
Moderated by Jon Watts
Location: Patio del Fauno

12:30 – 1:45 p.m. 

Lunch

1:45 – 2:30 p.m. 

Building the Data Collaboration Infrastructure of the Future – Data Enablement, Clear Rooms and Identity Resolution.

Agency Perspective: Mike Bregman, Havas Media Group
In conversation with Jon Watts

Panel:
Mike Fisher, GroupM
Dan Aversano, TelevisaUnivision
Alice Stratton, Habu
Laura McElhinney, Horizon Media
David Eisenberg, LiveRamp
Moderated by Joanna O’Connell
Location: Patio del Fauno

2:30 – 2:40 p.m. 

Break

Location: Patio del Fauno Foyer

2:40 – 3:30 p.m. 

The Big TV Data Challenge – Managing the Trade Offs and Maximizing Value.

Fireside Chat: Travis Clinger, LiveRamp
In conversation with Jon Watts

Agency Perspective: Laura McElhinney, Horizon Media
In conversation with Tameka Kee

Panel:
Mallory Armstrong, Yahoo
Lisa Giacosa, Spark Foundry
Jonathan Steuer, Anonymous Media
Josh Chasin, VideoAmp
Julian Zilberbrand, Paramount
Moderated by Jon Watts

Location: Patio del Fauno

3:30 – 4:10 p.m. 

Where Next for Premium Video? New Screens, New Opportunities.

Fireside Chat: Cherian Thomas, T-Mobile Advertising Solutions
In conversation with Jon Watts

Panel:
Anna Bager, OAAA
Sean McCaffrery, GSTV
Fred Godfrey, Origin
Michael Piner, Mediahub Worldwide
Moderated by Justin Lebbon
Location: Patio del Fauno

4:10 – 4:20 p.m.

Break 

4:20 – 5:30 p.m.

Currencies and Operational Transformation at the 2023 Upfronts

Fireside Chat: Colleen Fahey Rush, Paramount
In conversation with Joanna O’Connell

Fireside Chat: Michael Parkes, VideoAmp and Jeff Stallings, ApexOne Consulting
In conversation with Jon Watts

Panel:
Brian Lin, TelevisaUnivision
Travis Scoles, Paramount
Celeste Castle, Dentsu
Carol Hinnant, Comscore
Dave Morgan, Simulmedia
Moderated by Jon Watts

7:00 – 10:00 p.m. 

Reception & Gala Dinner

Location: La Marqueta
A short 5 minute walk from Condado Vanderbilt

10:00 – 1:00 a.m. 

After Party

Location: La Factoria, Old San Juan
Shuttle transportation will be provided to La Factoria starting at 10:00 p.m. and returning starting at 11 p.m. every 20 minutes.  Last shuttle is at 1 a.m.

Friday, February 10

7:00 a.m.

Morning Activities

Sunrise Yoga
Wake Up Run with Dave Morgan!

7:30 – 9:00 a.m. 

Breakfast Buffet

Location: 1919 Restaurant

9:15 – 10:15 a.m. 

TV’s Programmatic Ecosystem – Still Work in Progress?

Panel:
Abbie Reichner, Fox Corporation
Georgina Thomson, OMD
Andy Hammond, OpenX
Sam Bloom, Camelot Strategic Marketing & Media
Moderated by Jon Watts

Location: Patio del Fauno

10:15 – 10:30 a.m. 

Break

Location: Patio del Fauno Foyer

10:30 – 11:15 a.m.

The Closing Plenary – Priorities for 2023

Panel:
Dave Morgan, Simulmedia
Lisa Giacosa, Spark Foundry
Mike Fisher, GroupM
Nicole Scaglione, PubMatic
Moderated by Jon Watts
Location: Patio del Fauno

11:30 a.m.

Thank You!!!  See you in November for Beet Retreat L.A.

Boxed lunches provided.

Location: Patio del Fauno Foyer


Program subject to change